{"id":98,"date":"2019-05-28T19:08:09","date_gmt":"2019-05-28T19:08:09","guid":{"rendered":"http:\/\/apmasterycoach.com\/blog\/?p=98"},"modified":"2019-05-28T19:08:10","modified_gmt":"2019-05-28T19:08:10","slug":"nurture-your-business-so-it-grows-big-and-strong","status":"publish","type":"post","link":"https:\/\/apmasterycoach.com\/blog\/nurture-your-business-so-it-grows-big-and-strong\/","title":{"rendered":"Nurture Your Business so it Grows Big and Strong"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"866\" height=\"552\" src=\"http:\/\/apmasterycoach.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-28-at-3.04.10-PM.png\" alt=\"\" class=\"wp-image-99\" srcset=\"https:\/\/apmasterycoach.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-28-at-3.04.10-PM.png 866w, https:\/\/apmasterycoach.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-28-at-3.04.10-PM-300x191.png 300w, https:\/\/apmasterycoach.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-28-at-3.04.10-PM-768x490.png 768w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/figure>\n\n\n\n<p>In our last post I shared with you the first three of the 7 specific\nareas you need to consider in your franchise prototype process. Here are all\nseven again:<\/p>\n\n\n\n<ul><li>Primary Aim<\/li><li>Strategic Objectives<\/li><li>Organizational Strategy<\/li><li>Management Strategy<\/li><li>People Strategy<\/li><li>Marketing Strategy<\/li><li>Systems Strategy<\/li><\/ul>\n\n\n\n<p>These 7 areas will fine-tune your plan for the ultimate level of\nsuccess. <\/p>\n\n\n\n<p>By the way, have your even considered what that is to you? You should\nhave written that down weeks ago. Go back and review that daily. <\/p>\n\n\n\n<p>Anyway, today we are going to cover the last four franchise prototypes.\nAnd remember, we are not necessarily planning on turning your business into a\nfranchise. We simply want to ensure you own a business that will give you the\nfreedoms you desire, as apposed to owning a low paying job you work in 12 hours\na day. <\/p>\n\n\n\n<p>Think of constructing your business model like planting a tree. At\nfirst, it\u2019s so small and weak. You wonder if it will even make it through the\nnight. But, you keep watering, fertilizing and nurturing it. As it grows a bit,\nyou have to prop it up with cable and stakes. <\/p>\n\n\n\n<p>Your ideas will grow the trunk and each of these strategies will\nextend out as the branches of your now strong tree. Finding the perfect support\nstaff, employees, vendors\/suppliers and other relationships will make your tree\nflourish with leaves and flowers.<\/p>\n\n\n\n<p><strong>Management\nStrategy<\/strong><\/p>\n\n\n\n<p>The way you structure your management team is not only essential to\nyour growth, your happiness, the happiness of your employees and, ultimately,\nyour customers\/clients. This strategy is results-oriented and doesn\u2019t depend on\nthe people, but the actual system that\u2019s in place.<\/p>\n\n\n\n<p>A management strategy is, in short, a set of standards that include\ngoals, rules, a mission statement and other concrete things that tell your\nemployees how to act, how to grow your business and tells your\ncustomers\/clients what to expect. <\/p>\n\n\n\n<p>These should all be in perfect alignment with your business goals and\nVision Story. And they should be in writing. Your employees must have a vested\ninterest in these goals and rules. <\/p>\n\n\n\n<p><strong>Employee\nAppreciation<\/strong><\/p>\n\n\n\n<p>You need to put together a people strategy that shows your employees\nhow you feel about their job performance and dedication to your business. They\nalso need to understand \u201cwhy\u201d they are doing specific tasks. This helps them to\npersonally connect to their job, which in turn leads to better production and a\nhappier workplace. <\/p>\n\n\n\n<p>There are a number of strategies you can use to keep it interesting at\n\u201cthe office\u201d:<\/p>\n\n\n\n<ul><li>Performance Incentive\nPrograms<\/li><li>Contests that reward high\nperformance<\/li><li>Employee of the Month<\/li><li>Performance\/Holiday\nBonuses<\/li><\/ul>\n\n\n\n<p>These are just a few of the ideas you can use. One of the best ways to\nappreciate your employees is by calling a meeting and asking them how they would\nlike to be rewarded. <\/p>\n\n\n\n<p>Think about it for awhile and put the best strategy into play. Keep it\nfresh and change up the strategy you use from time to time to keep your\nemployees guessing. Once they get used to the prize, it\u2019s time for a whole new\napproach.<\/p>\n\n\n\n<p>You need to build a community within your company. There needs to be\nsupport, appreciation and respect. The more \u201cat home\u201d an employee feels, the\nbetter they will perform and the higher their level of loyalty. <\/p>\n\n\n\n<p><strong>Marketing\nStrategy<\/strong><\/p>\n\n\n\n<p>Marketing is, of course, essential to the success of any business, but\nit also must work cohesively with the other strategies you\u2019re using. There are\ntwo major pillars of a successful marketing strategy-the demographic and\npsychographic profiles of your customers.<\/p>\n\n\n\n<p>The psychographic tells you what your customers are the most likely to\nbuy and the demographic tells you who they are, which can help you learn why\nthey buy specific items. Without this information it simply doesn\u2019t matter how\ngood your business prototype is.<\/p>\n\n\n\n<p><strong>Systems\nStrategy<\/strong><\/p>\n\n\n\n<p>There are three types of systems in every business:<\/p>\n\n\n\n<ul><li>Hard Systems<\/li><li>Soft Systems<\/li><li>Information Systems<\/li><\/ul>\n\n\n\n<p><em>Hard\nsystems<\/em> refer to inanimate system or systems that have no \u201clife\u201d. <em>Soft systems<\/em> are those that could be\nliving. <em>Information systems<\/em> are, of\ncourse, everything else, including customer data, product information,\nfinancial\u2026anything with data and numbers.<\/p>\n\n\n\n<p>The most important of all three systems is the soft systems because it\nincludes the sales systems your business uses. In your sales system the two\nkeys to success are: structure and substance. Structure being what you sell and\nsubstance being how you sell it.<\/p>\n\n\n\n<p>All three systems are essential to the success of your business and\nwhile they all have their own very specific roles, they all must work together to\nget the job done. This also goes for your entire business development program.<\/p>\n\n\n\n<p>I want to take a moment to recap on the ideas we went over through the\nbusiness develop lessons. <\/p>\n\n\n\n<p>An entrepreneurial myth, or e-myth, is an assumption that anyone can\nsucceed at business with: <\/p>\n\n\n\n<ul><li>Desire <\/li><li>Some capital <\/li><li>Projected a targeted\nprofit<\/li><\/ul>\n\n\n\n<p>There are essentially three key roles that need to be filled to set\nyour business up for success:<\/p>\n\n\n\n<ul><li>The Technician<\/li><li>The Manager<\/li><li>The Entrepreneur<\/li><\/ul>\n\n\n\n<p>The four different stages of a business life cycle are:<\/p>\n\n\n\n<ul><li>Infancy<\/li><li>Adolescence<\/li><li>Growing Pains<\/li><li>Maturity<\/li><\/ul>\n\n\n\n<p>There are a few things we are going to talk about:<\/p>\n\n\n\n<ul><li>Business Format Franchise<\/li><li>The Franchise Prototype<\/li><li>Franchise Prototype\nStandards<\/li><\/ul>\n\n\n\n<p>There are three main areas of business development:<\/p>\n\n\n\n<ul><li>Innovation<\/li><li>Quantification<\/li><li>Orchestration<\/li><\/ul>\n\n\n\n<p>7 specific areas you need to consider in your franchise prototype\nprocess. Here are all seven again:<\/p>\n\n\n\n<ul><li>Primary Aim<\/li><li>Strategic Objectives<\/li><li>Organizational Strategy<\/li><li>Management Strategy<\/li><li>People Strategy<\/li><li>Marketing Strategy<\/li><li>Systems Strategy<\/li><\/ul>\n\n\n\n<p>We can help you work through all of these areas and give your business a jumpstart that puts you ahead of your competition right from the start. Use our <a href=\"http:\/\/apmasterycoach.com\/myguidedtour\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"FREE test drive (opens in a new tab)\">FREE test drive<\/a> and work with one of our coaches, plus gain access to a wealth of tools and resources.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our last post I shared with you the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine-tune your plan for the ultimate level [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/posts\/98"}],"collection":[{"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":1,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/posts\/98\/revisions"}],"predecessor-version":[{"id":100,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/posts\/98\/revisions\/100"}],"wp:attachment":[{"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/media?parent=98"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/categories?post=98"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/tags?post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}