{"id":69,"date":"2019-04-09T18:01:33","date_gmt":"2019-04-09T18:01:33","guid":{"rendered":"http:\/\/apmasterycoach.com\/blog\/?p=69"},"modified":"2019-04-09T18:01:34","modified_gmt":"2019-04-09T18:01:34","slug":"put-your-prospects-in-a-trance","status":"publish","type":"post","link":"https:\/\/apmasterycoach.com\/blog\/put-your-prospects-in-a-trance\/","title":{"rendered":"Put Your Prospects in a Trance"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"914\" height=\"604\" src=\"http:\/\/apmasterycoach.com\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-09-at-1.55.47-PM.png\" alt=\"\" class=\"wp-image-70\" srcset=\"https:\/\/apmasterycoach.com\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-09-at-1.55.47-PM.png 914w, https:\/\/apmasterycoach.com\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-09-at-1.55.47-PM-300x198.png 300w, https:\/\/apmasterycoach.com\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-09-at-1.55.47-PM-768x508.png 768w\" sizes=\"(max-width: 914px) 100vw, 914px\" \/><\/figure>\n\n\n\n<p>You&#8217;re spending hundreds, maybe even thousands, on Pay Per Click (PPC), FB Ads, Google Ads or even space in the paper, Yellow Pages or Billboards. And I bet you think you&#8217;re getting a fair number of leads and good conversions. <\/p>\n\n\n\n<p>What if I told you, you could easily double or even triple your leads and conversions without spending any more marketing dollars? <\/p>\n\n\n\n<p>We\u2019re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again.<\/p>\n\n\n\n<p>The 5 essential keys are:<\/p>\n\n\n\n<ul><li>Define your\nUnique Selling Proposition (USP)<\/li><li>Put an effective\nsales offer to work<\/li><li>Avoid the\nmarketing pitfalls<\/li><li>Use a world-class\nmarketing perspective<\/li><li>Get results!<\/li><\/ul>\n\n\n\n<p>We\u2019ll go through each one of these, so you can see exactly\nhow to use them and how they all affect the overall outcome of your marketing\ncampaign.<\/p>\n\n\n\n<p><strong>Define your Unique Selling\/Service Proposition (USP)<\/strong><\/p>\n\n\n\n<p>Take the time to ask yourself some questions from the prospective of the customers\/clients. What would it take to get your attention? What needs do you have that need to be met? What are the promises you want fulfilled thats different from your competition? <\/p>\n\n\n\n<p>Once you know the answers to these questions you can start putting together a plan to meet these needs. Then take a look at what USP your competitors are using to help you develop your own USP. Your USP is what you are \u201cpromising\u201d your customers\/clients. This is what\u2019s going to set you apart from your competition.<\/p>\n\n\n\n<p>Note: The reality inside your business\/service must be translated in your marketing, or you will always look just like your competition.<\/p>\n\n\n\n<p><strong>Put an effective sales\noffer to work<\/strong><\/p>\n\n\n\n<p>To develop an effective sales plan, you need to:<\/p>\n\n\n\n<ol><li>Put together a headline that gets immediate attention. This is the interrupt. You have 3 seconds to do this in print and 7 seconds in video or audio. <\/li><li>Share benefits of your products\/services speaking from the customers\u2019 perspective.<\/li><li>Identify the specific needs met by your products\/services.<\/li><li>Make it easy to do business with you by offer guarantees.<\/li><li>Share your specific sales proposition.<\/li><li>Walk your customers\/clients through how they should respond and act. They are looking for leadership from you, your staff, your system.<\/li><li>Motivate with a call to action. &#8220;Call me&#8221; is the worse call to action. <\/li><\/ol>\n\n\n\n<p>What this all means is, you need to put together what makes\nyour products\/services special and compel customers to buy. If they don\u2019t feel\nlike they NEED your product, they won\u2019t buy. You need to answer a question,\nsolve a problem or feed an obsession.<\/p>\n\n\n\n<p>You need to provide them with all the information they need\nto make an informed and confident decision. Buyer\u2019s remorse is one of the worst\nthings that can happen.<\/p>\n\n\n\n<p><strong>Avoid the marketing\npitfalls<\/strong><\/p>\n\n\n\n<p>There are 5 major marketing pitfalls many businesses fall\ninto and you should avoid:<\/p>\n\n\n\n<ul><li>Ignore market\ntesting and push on with an inaccurate plan.<\/li><li>Offer an\nincomplete case, or reasons, throughout their marketing plan.<\/li><li>Fail to notice\nthe needs of their prospective customers\/clients.<\/li><li>Fail to diversify\ntheir marketing options.<\/li><li>Fail to get\nmarket opinions on their offers.<\/li><\/ul>\n\n\n\n<p>These are all areas to avoid. If you\u2019ve been working through\nthese lessons, avoiding these pitfalls should be easy and natural.<\/p>\n\n\n\n<p><strong>Use a world-class\nmarketing perspective<\/strong><\/p>\n\n\n\n<p>World-Class marketing perspective is important, especially if\nyou want to attract customers\/clients from all over the world. You can do this\na number of different techniques and activities:<\/p>\n\n\n\n<ol><li>Keep a marketing journal and scribble down anything innovate you see.<\/li><li>Keep encouraging your marketing department, or yourself, to try new things and dump the ones that aren\u2019t working.<\/li><li>Order from your own company under a different name and analyze the process of ordering, shipping, online store, customer service and the product itself. This will show you where the areas for improvement in the customer experience. <\/li><li>Read every quality ad you can find and keep a file for future ideas to consider.<\/li><li>When out in public, watch how consumers behave in different situations and how they consider their purchases. <\/li><li>Step down a notch or two and work on the front lines with your sales and customer service staff.<\/li><li>Continuously acknowledge your staff, vendors and customers. Everyone works and shops better when they feel appreciated.<\/li><li>Always listen to feedback from employees and customers.<\/li><li>Continuously test markets, ads, and marketing techniques. This is the only way to stay successful and know what\u2019s working and, more importantly, what\u2019s not.<\/li><li>Offer more information in your marketing than anyone else. The more information you offer, the more products\/services you\u2019ll sell.<\/li><li>A great marketing plan can only get better. Continue to fine tune and refine your marketing plan based on testing results and feedback.<\/li><li>Be classy in your marketing. Make sure your marketing and advertising fits your company image, products\/service and quality.<\/li><li>Improve your best marketing areas and drop those that aren\u2019t working.<\/li><li>Focus on what you say, not how you say it. The best marketing ideas turn into the best marketing naturally.<\/li><li>Develop all your ads, campaigns and sales materials with an attention to compelling and factual information.<\/li><\/ol>\n\n\n\n<p>By using these techniques you can put your name out there to\nthe world and become one of the top brands in your industry.<\/p>\n\n\n\n<p><strong>Get results!<\/strong><\/p>\n\n\n\n<p>The last area we are going to talk about is the\nbest-satisfied customers. If your customers aren\u2019t satisfied, you\u2019ve wasted all\nyour marketing resources and all chance of positive word-of-mouth advertising.\nYou can satisfy your customers by:<\/p>\n\n\n\n<ul><li>Providing quality products\/services<\/li><li>Providing high quality customer service<\/li><li>Providing a low-pressure, highly informative sales experience<\/li><li>Taking all the risk away with a great guarantee<\/li><li>Follow through quickly when guarantee&#8217;s are called to action<\/li><\/ul>\n\n\n\n<p>To generate more business there are a couple of simple\ntechniques that work every time:<\/p>\n\n\n\n<ul><li>Build your database with a contest.<\/li><li>Do regular mailings with sales, discounts, or other incentives.<\/li><li>Create true Joint Ventures with businesses who serve your customer\/clients in a different way. There is Gold in this strategy.<\/li><li>Find other creative ways to keep your current customers coming back for more.<\/li><\/ul>\n\n\n\n<p>\u201c<em>As long as the reward\nis directly related to your product or service, you can\u2019t lose. Why not get\nstarted today? It\u2019s so simple, it\u2019s so seldom done, and it\u2019s so profitable. And\nthat\u2019s the bottom line.<\/em>\u201d Jay Abraham<\/p>\n\n\n\n<p>It is so simple! So, why aren\u2019t you starting today? We can help you put together a great marketing plan that will get you results. Try our <a href=\"http:\/\/apmasterycoach.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"FREE test drive (opens in a new tab)\">FREE test drive<\/a> and find the tools and resources you need built by some of the biggest names in the marketing world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re spending hundreds, maybe even thousands, on Pay Per Click (PPC), FB Ads, Google Ads or even space in the paper, Yellow Pages or Billboards. And I bet you think you&#8217;re getting a fair number of leads and good conversions. What if I told you, you could easily double or even triple your leads and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/posts\/69"}],"collection":[{"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":1,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"predecessor-version":[{"id":71,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/posts\/69\/revisions\/71"}],"wp:attachment":[{"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}