{"id":58,"date":"2019-03-26T01:05:47","date_gmt":"2019-03-26T01:05:47","guid":{"rendered":"http:\/\/apmasterycoach.com\/blog\/?p=58"},"modified":"2019-03-25T22:19:23","modified_gmt":"2019-03-25T22:19:23","slug":"pr-equals-free-and-lasting-publicity","status":"publish","type":"post","link":"https:\/\/apmasterycoach.com\/blog\/pr-equals-free-and-lasting-publicity\/","title":{"rendered":"PR Equals Free and Lasting Publicity"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"830\" height=\"552\" src=\"http:\/\/apmasterycoach.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-6.18.51-PM.png\" alt=\"\" class=\"wp-image-59\" srcset=\"https:\/\/apmasterycoach.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-6.18.51-PM.png 830w, https:\/\/apmasterycoach.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-6.18.51-PM-300x200.png 300w, https:\/\/apmasterycoach.com\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-25-at-6.18.51-PM-768x511.png 768w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n\n\n<p>There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. And, I believe PR is much more fun. <\/p>\n\n\n\n<p>The key to public relations lie in:<\/p>\n\n\n\n<ul><li>Public relation\nor publicity<\/li><li>Merchandising<\/li><li>Promotions<\/li><\/ul>\n\n\n\n<p>With a solid plan in place that encompasses all these areas, you\u2019ll have a great approach to use public relations in the best way possible. <\/p>\n\n\n\n<p>Public relations include all that is the media. Don\u2019t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines, podcasts and more are all equally powerful. It&#8217;s no secret at this point that online marketing is just as, if not more, important as conventional media.<\/p>\n\n\n\n<p>Here are the steps to get noticed by the media:<\/p>\n\n\n\n<ol><li>Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business. Focus &#8220;you&#8221; not &#8220;I&#8221;. <\/li><li>Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to is interested in reading it.<\/li><li>Put your press release in professional formatting. With press releases you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.<\/li><li>Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, carefully selected podcasters and any other form of media that reaches your target market. Don\u2019t forgot to include relevant blogs, ezines, press release submission sites and industry professionals.<\/li><\/ol>\n\n\n\n<p>More importantly than a perfect press release is to make sure you have addressed the needs of your target market in the products\/services you offer and made that clear in the press release. If you are providing people a solution to a problem, a way to avoid a problem and an opportunity to enhance their life the media and public will be interested. Especially if you have a strong story behind what you do, and why.<\/p>\n\n\n\n<p>If you have a connection (or the ability to get a connection)\nwith a celebrity, this can practically guarantee you\u2019ll get attention. Make\nsure you are offered newsworthy information, and then follow up with media\noutlets to make sure they are publicizing that information.<\/p>\n\n\n\n<p><em>\u201cOne of the most\npowerful techniques every business should use is free publicity. As the name\nimplies, there is no cost, just the time and effort required to attract\nattention to your business.\u201d<\/em> Jay Abraham<\/p>\n\n\n\n<p>Our FREE test drive can show you how to put together press releases that work! Check out how the pro\u2019s do it and craft the perfect press releases for your business. <br><br>Visit: <a href=\"http:\/\/apmasterycoach.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"APMasteryCoach.com (opens in a new tab)\">APMasteryCoach.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. And, I believe PR is much more fun. The key to public relations lie in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you\u2019ll have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/posts\/58"}],"collection":[{"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":1,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/posts\/58\/revisions"}],"predecessor-version":[{"id":60,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/posts\/58\/revisions\/60"}],"wp:attachment":[{"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/categories?post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apmasterycoach.com\/blog\/wp-json\/wp\/v2\/tags?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}